You can't be found by name
Someone hears about you, searches, and finds a directory listing or a competitor instead of your site.
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Service 04
Technical SEO and business visibility
Being excellent is worthless if nobody can find you.
Search visibility is mostly engineering: clean markup, fast pages, correct structured data, and a business listing that search engines trust. We do that part properly and tell you honestly where ongoing content work is needed.
Who it's for
You're probably reading this because of one of these.
Your site is invisible to search
It exists and looks fine, but it has no structured data, no sitemap, slow pages, and nothing telling a search engine what it is.
You're not in the map results
Local searches for your service in your area return competitors because they claimed their business profile and you haven't.
What's included
Everything below, on every project.
Technical foundation
- Semantic markup, correct heading structure and crawlable navigation
- Metadata and Open Graph on every page, written rather than generated
- Structured data (JSON-LD) so search engines and AI answers describe you accurately
- XML sitemap, robots.txt, canonical URLs and redirect mapping
Performance
- Core Web Vitals brought within Google's thresholds — a ranking input, not a vanity score
- Image optimisation, lazy loading and layout-shift elimination
- Measured on a throttled mobile profile, where most of your traffic actually is
Visibility
- Google Business Profile creation, verification and full configuration
- Directory and map listings with consistent business information
- Google Analytics and Search Console installed and verified
- Keyword research grounded in what people actually search, with search volumes
The engineering view
What we won't promise
Nobody can guarantee a first-page ranking, and an agency that does is either guessing or targeting a term so obscure that ranking for it is worthless. Google's algorithm is not a contract.
What can be guaranteed is the engineering: a site that is fast, correctly structured, fully indexed, accurately described to search engines, and claimed in the places that matter. That is the part within anyone's control, and most sites fail it before content is even a question.
Beyond that, ranking competitively for commercial terms takes sustained content work over months. If that is what you need, you will be told that plainly rather than sold a one-off package that cannot deliver it.
How it works
Sign-off at every stage, so nothing starts before it's agreed.
- 01
Discovery
We map your business, audience, competitors and goals.
- 02
Proposal
Fixed scope, fixed price, clear timeline — no surprises.
- 03
Design
Wireframes, then full visual mockups, revised until approved.
- 04
Build
Development with progress checkpoints you can see live.
- 05
Launch
Testing, performance tuning, SEO setup, go live.
- 06
Support
30 days post-launch support, then an optional care plan.
Pricing
SEO & Visibility
Custom quote
Included as standard in every website build. Priced separately for an existing site, after a free audit.
Three rounds of revisions per stage, with written sign-off at each milestone. Additional rounds are quoted before any work begins, so there are never surprise charges.
Questions
How long before I see results?
Technical fixes and a verified business profile can affect visibility within weeks. Competitive rankings for commercial search terms take months of sustained work. Anyone promising faster is selling something.
Do you guarantee first-page rankings?
No, and neither can anyone else honestly. We guarantee the engineering: correct structure, fast pages, full indexing, accurate structured data and a claimed business profile. That is the part that is actually within our control.
Is SEO included when you build my site?
The technical foundation is, as standard — metadata, structured data, sitemaps, performance and Google Business Profile setup. Ongoing content and link work is separate.
What is structured data and why does it matter now?
It is machine-readable markup describing your business, services and content. It has always helped search engines; it matters more now because AI-generated answers assemble their summaries from it. Without it, what gets said about your business is inferred rather than controlled.
Get started
Let's talk about your seo project.
Thirty minutes with the person who would actually do the work. No obligation, no sales pitch, and a straight answer on whether we're the right fit.